The explosion of mobile devices onto the consumer market has caused some kind of a phenomenon. Nowadays, almost every business wants a mobile version of their website that’s compatible with iPhones, iPods, netbook, e-readers, Blackberrys and pretty much everything except the neighbour’s dog. But for many businesses, creating a version of their website for each device would incredibly impractical and pretty much impossible. This is where responsive design comes in...
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”- Jeffrey Veen
Responsive design, according to Smashing Magazine, is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
So, it a nutshell, responsive websites respond to their environment. It represents a shift in thinking from traditional ‘pages’ to modern ‘systems’. Whether it’s small, medium or large – responsive design means one website will be compatible with every screen.
If you would like to learn more about responsive design, or would like to find out how NemoNet can create a sleek and sophisticated responsive website for your business, drop us an e-mail at firstname.lastname@example.org or give us a call on 01983 810455.