Beginners guide to SEO

The internet is filled with mind boggling acronyms. From PPC to PHP, H1 to HTML, sometimes we can be left feeling a little WTF? Today we’re going to take a look at SEO, or Search Engine Optimisation and take you through a few nifty things that you can do to help your improve your website or blog’s SEO ranking.

So, first things first, what exactly is Search Engine Optimisation? The name kind of gives us a hint here. All major search engines such as Google, Bing and Yahoo have a system where websites are ranked on what the search engine deems to be relevant to the search term entered. SEO is the process of affecting how high up your website or content appears in a search engine’s search results. So, why is this so important we here you cry? Well, in a nutshell, it’s in the website owner’s interest to appear as high up as possible in the list of search results as typically the higher the link the more visitors it will receive from users (simply because we are humans and we don’t like looking far).  

 SEO is like putting signs around a high street to direct customers to your shop. If people have heard about your shop and are actively looking for it’s nowhere to be found, they’re more than likely to shop elsewhere. Your website could be full of stunning images and great content, but if customers can’t find you, it holds little value.

But how does SEO work? A good way to think of it is to image the internet as a network of stops on the London Underground system where each stop represents a webpage or piece of content. Search engines have search bots that “crawl” through the whole of Underground system looking at all the stops along the way (website content and keywords) so they eventually know the best path available – which form links! This information is then fed back to Google who determine how relevant the website is in relation to its content and keywords. It’s this content and these keywords that hold the key to higher search rankings.

Creating organic content that is relevant to what you are offering is the best way to start climbing the SEO mountain. For example, if you’re an online fashion store, why not start a blog and talk about the latest trends, industry events and latest news? Or start sharing images of new design ideas to inspire your following? Just remember, every little helps!

This is just a whistle-stop tour, and internet marketers everywhere are still trying to get their heads around the wonderful ways of Google and co, but we hope you’ve learnt something! If you would like to talk to us about our SEO services please contact us at or call 01983 810455.