Facebook is the fastest growing social media platform in the world and has become one of the biggest tools used by businesses' to manage their customer relationships. But how do you create a community of fans and engage with them effectively? We’re here to give you some top tips that will help you get the most out of your business’ Facebook Page.
1. It’s all about content
Many companies forget that on social media they are engaging with real people. And these people have likes, dislikes and even a sense of humour! Try and post a good variety of content such as industry news, topical subjects, funny and interesting content and last but not least information about your business.
2. Use images
It’s been proven that images work wonders on Facebook. So, whenever you’re posting about a topic, try and include a matching image! Facebook also ranks posts containing an image more highly than other posts that contain links or solely text meaning that your post will be seen by more people!
3. Get to know your fans
Try and understand what your fans are talking about before you connect with them. Page Insights is a great tool that lets you track which of your posts were most successful in creating engagement, so take note and post more of the same.
4. Post regularly
Being on Facebook is only effective when it’s maintained regularly, just as you would with your social life in real life. It’s important to keep up momentum or all your hard work will go to waste.
5. Be relevant
Try and post about topics that people can easily relate to. Talking about key dates is always a good place to start - from Valentine’s Day or Bonfire night it’s guaranteed to create a buzz.
Visit facebook.com/FacebookMarketingUK to keep up with how you can use Facebook to market your business.
Are on you already on Facebook? If you feel like your page might need a refresh, we’ll update your Facebook cover photo for absolutely nothing! If you don’t have Facebook, no need to worry - we’ll also happily set up your very own page free of charge. Simply drop us an e-mail at firstname.lastname@example.org or reach out to us on Facebook or Twitter.