They say that a picture paints a thousand words and to an extent this is true. However, when it comes to your website, mere pictures will just not do the complete job. You also need words.
The words or copy on your website is the writing used to sell your product no matter what that product might be. When someone comes across your site you need to hook them as quickly as possible to keep them on site and looking and a solid piece of strong copy will do just that and result in a sale or a booking. Distinctive copy written with flair and personality is the difference between a visitor and a customer.
The copy on any website should achieve the following:
It should add personality
It should show visitors what’s in it for them and make them like you and want to buy from you
It should explain technical concepts so that an ordinary reader can understand them
The question is who should write this copy? The answer lies in how successful your website already is and how confident a writer you are. If your website is wildly successful then you must be doing it right. If your website is losing traffic and sales then there is something lacking. This may then be just the right moment to engage a copy writer, someone who is experienced in turning your business into an attractive proposition to potential customers. The advantage in having a copy writer on board is that they will provide a fresh unbiased pair of eyes and may see your business in ways that you might not have considered. They will also be well schooled in grammar and punctuation which is so important and where many websites fail. So if you are feeling a lack of writing confidence go on and try a copy writer for size. For a relatively small amount, your website can be transformed, your customers wowed and your sales improved. Dry and dull becomes fresh and exciting.
What’s not to like?
If you'd like a helping hand with your website copy, why not get in touch! Just call 01983 810455 or e-mail firstname.lastname@example.org.