Think your website is all done and dusted when the design work is over?
A finely-tuned website is critical to business success, but the key to keeping customers loving you and enticing new leads, is to keep your website updated. Curious? Here are 5 ways to keep your website working hard in 2018.
Ah, SEO...seems complicated, doesn't it?
Truth is, SEO (Search Engine Optimisation) is really important for keeping your website high in search engine rankings and visible to your potential customers. Using SEO techniques such as link buildling and content sharing is the quickest way to generate visiotrs to your website and increase sales. Tip: when drafting your next blog post, pick keywords for your content that are easily searchable in your page title, page header and URL.
2) Keep blogging
Along with social media, blogging helps your business connect with the outside world. From company news to case studies, blog posts keep customers updated on your latest news while giving potential customers an insight into your business.
A good blog should educate and enlighten, so don't forget to share general industry news and information. The sharing of this expertise tells the reader that you know your stuff; building trust between your business and the customer.
3) Use good quality imagery
Copy only goes so far: double up with engaging imagery.
High quality imagery will enhance your professional brand image and reel-in potential customers. Humans are visual creatures and process images 60,000 times faster than text (source: goo.gl/uYD8bE) – and our attention spans are getting shorter!
Cleverly thought-out imagery will help tell your story, but don't forget to use alt text (alternative text) to describe your images. Without this, search engine 'spiders' won't be able to track down your image and you'll loose out in rankings.
4) Don't be afraid to expand
If your business is going places, don't be afraid to expand your website with it. If you're a Nemonet customer, upgrade your Squarespace hosting package to grab those extra features.
- Business – ideal for displaying and selling produts on a small shop page. You will gain unlimited pages, galleries and blogs with unlimited storage.
Online Shop, Basic – allows small retailers to sell unlimited items and build their online store. You'll receive an advanced CRM tool, label printing via Shipstation and integrated accounting with Xero.
Online Shop, Advanced – perfect if you're processing many orders and require advanced shipping options. A step up from Basic, you'll get commerce analytics, abandoned cart recovery, and built-in carrier calculated shipping rates.
5) Get Compliant!
It's time to get serious.
If you do nothing else to your website in 2018, make it compliant. On 25th May, General Data Protection Regulations – GDPR – come into force and bring a new set of regulations affecting online data collection and marketing.
To be compliant your website must have:
- an SSL Certificate
Opt-In and Opt-Out tick boxes on all contact forms
These updates are non-negotiable and already, visitors searching some websites without SSL certificates are greeted by worrying messages like this:
Make sure your website is secure and compliant to keep visitors loving your website!
So those are our top 5 ways to keep your website working hard this year. Updating your blog and website imagery are simple fixes, but we offer services in all of these areas, including GDPR compliance. If you're planning to take control of your website in 2018, we'd love to hear from you!
Call us on 01983 810505 or drop us a line at firstname.lastname@example.org.