Dino-mite new logo and website for Dinosaur Expeditions
The Isle of Wight is famous for being one of the best places in Europe to be able to find real, fossilised dinosaur remains, most of which date back to around 120 million years ago!
Dinosaur Expeditions is a community interest company created by fossil enthusiasts to help the local community and visitors to the Isle of Wight learn more about it's unique fossil heritage. They offer professionally guided tours to help modern day explorers find their own piece of the past and their interactive Expeditions Centre provides a museum, children's activities, a fossil gift shop and the UK's first dedicated palaeoart exhibition.
Unfortunately, their website also looked like it was from the Jurassic Period....
We met with them in January over a cup of tea(-rex!) to discuss the project and their aspirations and put together a visual for them to show them how it could look. However, when we produced the visual, we all agreed that their logo really didn't represent them as well as it could and it stood out for the wrong reasons.
So we took the original concept, gave it the Nemonet magic touch and turned it into something much more vibrant, energetic and engaging for their target audience. We were then ready to work with the supplied content and new branding to create the website.
The website has several functions: It provides info about trips/the Centre/activities etc to potential customers, has a strong Book Now via email call to action and the blog is a source of information to encourage visitors to check back often and show some of the behind the scenes work that Dinosaur Expeditions undertakes.
It has plenty of modern features;
- Engaging images of previous tours and activities on a rolling banner
- Bite-size information chunks with click through buttons directing customers to other parts of the site
- Contact details and map in the footer and easily available on every page
- Logos and trademarks of accredited certificates and supporting organsiations
- Colour coded price table
- Online calendar with dates of upcoming events
- Engaging blog populated from previous Tumblr account
As with every Nemonet website, it's responsive (adapts to any sized device), search engine optimised and comes with the intuitive content management system – so Dinosaur Expeditions don't have to pay us for updates, they can manage it all themselves.
Oliver from Dinosaur Expeditions says: "We chose Nemonet because they are a local firm with a clear vision of what we needed and what they could deliver for us. We found them to be professional, courteous, capable and enthusiastic. Communication with them was prompt, and clear. If we had any questions or queries they replied quickly.
They delivered a great website which was completed on time and on budget.
We are very happy with the end result. Nemonet has created a fresh, engaging professional website that will entice new customers. We felt very comfortable working with the team and would definitely recommend to others."
The team are really pleased with this project and it's a great demonstration of how quickly we can give a business a new lease of life - this project was turned around in 5 weeks from start to finish. We'd love to know your thoughts, either leave a comment or nip over to Facebook or Twitter to have a chat with with us!
If your website is more dino-snore than dinosaur, we're here to help.