Come across any unfamiliar words during your online travels? Find the definition in our handy jargon buster and learn to speak like a tech pro...

Jargon buster

Domain Name – A unique name that identifies a website. Our domain name, for example, is

Hosting – The space your website lives in on the internet.

URL – Acronym for Uniform Resource Locator. Basically it's the online address for a web page.

CMS – The Content Management System is the software you use to upload/edit content on your website.

Footer – This is used to describe the area at the bottom of a website which appears on every page with the same content. It's normally used for contact details, maps, and 'how to order' details as it's always visible and saves the user having to go searching for essential information.

Landing page – The landing page is a single page inserted across the front of your website that all users are greeted by. Useful for making announcements or gathering emails.

Responsive design – A real buzzword at the moment. Responsive design allows websites to adapt to whatever size screen they're being shown on, from a tiny smartphone to 27'' Mac screens.

Alt text (alternative text) – The text used to describe the contents of an image. This is essential for search engines as they can't see images. Instead, they use alt text to establish what the image displays.

Page views - Page views track how many full page loads you have during the time frame you set (daily, weekly, monthly).

Visits – A visit is made up of several page views during one half an hour slot. If someones comes back after, it counts as a second visit.

Audience Size – An estimate of the number of unique visitors to a website within a certain time frame (daily, weekly, monthly).

IP Address - The Internet Protocol Address is the numerical identifier of a device on a network, and can be used to establish identification and location.

DNS – The Domain Name System is the method which domain names are translated into IP addresses.

E-commerce – Electric Commerce is the buying and selling of products or services via an electronic device, such as a website.

Favicon – The icon displayed in the address bar of a website at the start. Typically, it's the symbol part of the logo.

HTML – Hypertext Markup Language is the language used to define the structure and layout of a web page.

CSS – Cascading Style Sheets define the look and feel of a website and are often used in conjunction with HTML.

With our guide you'll be fluent in no time! We're always here though to help with your website quandaries, big or small. Just give us a ring on 01983 810505 or email us at  

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