This blog is quite in-depth so here's the facts at a glance for anyone in a hurry:
- New business
- New logo
- New website with animated logo and code injection
(Skip all the reading and check it out for yourself here http://www.jshsolutions.co.uk)
We met the dynamic duo of Justyna and Simon Haslam in late November 2015. With over 30 years of award winning experience in the hospitality, leisure and tourism sectors, they wanted to use their first hand knowledge to help businesses with licensing, team development, health and safety awareness and security.
They set themselves up as JSH Solutions and we had the delight of starting with them from scratch, so everything you see so far, apart from the copy which they supplied themselves, was part of this exciting Nemonet project.
JSH Solutions offer a variety of courses to suit individuals and businesses get the qualifications they need to succeed, from a SIA Door Supervision license to the essential Food Safety certification. They are the perfect one-stop shop for any hospitality business to ensure they're in line with all the latest developments.
We started with their logo, it had to be;
- Clear and easy to read across any medium
- Differentiate them from their competitors
- Demonstrate their energy and passion
- Pitch them at the correct, corporate level
- Be flexible enough to use on marketing materials advertising any of their services
And here's what we came up with! The mix of upper and lowercase, the colour scheme and the boldness of the logo all create an eye-catching, memorable logo which clearly separates them from the quite traditional branding of their competitors. It's targeted towards a younger audience and looks professional to highlight their credibility, but our favourite part is the symbol. It represents them being a 'hub' of information and the colours can be changed for different sections, perfect for distinguishing between categories!
Once the logo was signed off, the work on the website began. It features full-width imagery and a blog where they can share their knowledge and educate businesses. In time, this will become a useful resource for potential clients to do a self assessment and see whether they are up to scratch or they need JSH's help.
One of the issues we had to overcome was how to effectively communicate the vast amount of information Justyna and Simon needed the website to display. Research shows that people don't take the time to read more than a few sentences any more, and they certainly won't hunt through lots of irrelevant info in the hope of finding what the answers they need.
So we used a code injection to create a dropdown menu with the different pages contain a sub-navigation, so that potential customers could quickly see the available courses and read more about the ones that are relevant to them.
We also used bespoke code to animate the logo on their home screen. It adds an extra layer of interest to the design, helps engage the audience, differentiates them from competitors and reflects on their fun and vibrant personalities. This is a great example of why we love Squarespace so much. The template didn't have the option that JSH needed so... what next? We simply inject the code needed into the template itself to make it do exactly what we wanted. No fuss, no frills. We really can get down to the nitty gritty and change the template bespoke to your business. Genius!
Simon from JSH Solutions says: “We chose Bate Communication from a personal reference from another highly satisfied customer. The team were passionate, thought outside the box, made very technical data easy to comprehend and provided an excellent handover when we took possession of the finished product. The project was well managed and my customers feedback is the website is fresh and easy to navigate. Their service was effective and efficient with a friendly touch and we'd recommend them to another business."
We continue to work with JSH Solutions on a number of projects, and can't wait to see how they progress.
Are you a new business starting from scratch? Fear not, the Nemonet team are here to help!